Babylist
Babylist Flagship Showroom (2023) and Pop-Ups (2022)
In 2023, Poolside Etiquette partnered with Babylist to create and curate Babylist’s first ever flagship showroom, an 18K sq Ft space in the heart of Beverly Hills. Welcoming press, influencers, and paretns to be The concept was inspired by a pair of bi-costal series of month-long pop-ups. Babylist cribs took over entire homes in Los Angeles and New York and styled the space room-by-room integrating top baby products curated in partnership with Babylist editors. The experience was amplified by custom activations, photo moments, curated gifting, shoppable signage, and engaging staff. Babylist Cribs reinvented the registry experience industry-wide, with the in-situ approach allowing soon-to-be parents to see life with their baby in a relatable, educational, and welcoming way.
The experiences were covered by People, Parents, Good Morning America and more.
